Marketing, Tech, Memes
iPhone at 14
Maybe it’s just me, the Apple product updates of old just had that bit more magic. The OG iPhone, launched in 2007 with a 3.5 inch display and mighty 2! megapixel camera, just sold above in mint condition unboxed for $35k at auction. Could you imagine the upcoming iPhone 14 doing likewise despite all it’s tech? I dont think so.
It’s tough to improve perhaps the greatest, or at least the best selling consumer product of all time. And maybe that is what is it. But Apple does have to recapture some of the magic and reverse the general tech malaise or it could permanently seed that crown to the likes of Tesla.
Anyway, iPhone 14 has a ‘Dynamic Island’ notch cut-out that offers up a new UI. The iPhone 14 series has plenty of tempting new features, but not every iPhone owner should consider upgrading or me. iPhone 12 and 13 users like myself should hold off, iPhone 11 (and older!) owners should consider upgrading.
Elsewhere, Apple launched the Watch ‘Ultra Pro’ with GPS, a 49mm casing, a more durable display, extra long battery life, a built-in Action button, and more. Looks kinda cool.
B2B: The Future of Marketing“The history of marketing is synonymous with consumer brands, but now B2B is the key driver of economic growth and it will be marketers who build those businesses.”
MarketingWeek put up a good story this week on why (in the author’s opinion") B2B is the future of marketing. This makes a ton of sense. I’ve been thinking for a while, like many others, that B2C is locked up between big tech e.g. Google. Meta, Amazon etc and the erstwhile FMCG giants e.g. L’Oreal, P&G plus the same in Luxury e.g. LVMH and Kering etc.
Sure, there’s always startups in B2C, after-all it’s the more glamourous space. But as the article says, B2B is where the big growth is. In the Tech space, we started to see it with the advent of Cloud computing in the numbers and now we also see it splashed all over Formula 1!Read more: MarketingWeek
Copyright (C)